DISH presents: The Spokeslistener (WATCH)

In a new series of ads released today, DISH is confronting the low customer satisfaction in pay-TV by doubling down on its commitment to listen, in an industry that does not.

Why? Because when we’ve gotten it right – really right – it was when we were listening. Not to ourselves, Wall St. or “industry experts” – but to you, our customers. And to help spread the word, we’ve brought on a new member of the DISH team who goes by the “SpokeslistenerTM.”

The Spokeslistener isn’t the traditional company spokesman you’re used to seeing in TV advertisements. He doesn’t talk at you, he listens to and communicates with you. He’s the bridge between the common frustrations you’ve likely experienced with your cable company and the meaningful solutions offered by DISH. For example, the below spot highlights our Flex Pack skinny bundle, which was created to give you more choice and flexibility over your programming. Don’t want to pay for sports channels after football season? No problem – drop the channels you don’t need. Need more shows to keep your children entertained? Add the kids pack!

The two TV spots above, as well as a series of radio and digital advertisements, kick off our new “Tuned In To YouTM” brand promise. Additional spots will be introduced in the coming months, so stay tuned!

As part of our Spokeslistener campaign, DISH is now prominently featuring feedback forms across every DISH.com webpage. If you have a great idea that you think will improve your TV entertainment experience, tell us. We want to know.

For more information, check out the DISH Spokeslistener page on dish.com.